Westminster and Pimlico: London’s little secret
Wednesday, September 29th, 2010The following ‘Guest Blog’ is the output of a mouthwatering lunch at antipodean restaurant Suze in Mayfair with Melanie Backe-Hansen (the House Historian) and David Adams, head of sales and marketing at leading estate agent Chesterton Humberts.
During the lunch his eloquence and knowledge of the property market struck me. So, even if your feelings towards agents aren’t entirely positive, I believe he’s one of the good ones – and worth reading.
A short walk from Sloane Square and the river Thames, buyers love Westminster and Pimlico’s quiet streets, impressive and elegant regency terraces, disciplined Thomas Cubitt grid and grand garden squares. It’s close to central London, Victoria train station (and its underground line) but despite this is still one of most affordable central areas of the capital and is the preferred location for the country set from the south and south west of England to hang out.
Who is buying?
When Chesterton Humberts moved its Pimlico office to Victoria in 2008 (as the market was collapsing) there was disquiet that the move might reduce our high street profile, a view that Giles Pickles – who has been with us for 25 years and is known as “Mr Pimlico”- was keen to make. Two years on and figures show that we’ve sold almost half of all of the prime property in SWV1 – so I think Giles can relax.
Foreign buyers
What’s interesting is the high percentage of foreign buyers here at the moment. Of the 65 homes we’ve sold so far this year, 28% were to foreigners including Italian (10); Spanish (2); Far East (2); Middle East (1); French (1); Russian (1); and Indian (1). These properties have ranged in price from £282,000 to £1,650,000 and most are now buy to let or Pied-a-Terre properties.
A house price rollercoaster
Both prime houses and flats sell for £800 a square foot here (and up to £1000 for prime property), a price that’s enjoyed an extraordinary journey since 2005. A boom created by a shortage in housing supply, high immigration, and the availability of cheap buy-to-let credit, between 2005 and 2007 saw prices increase here by 20%. In 2008, they collapsed when the base interest rate increased to 5.75%, just as the world’s economy was going into melt down. The withdrawal of finance by banks, following the collapse of Northern Rock, ensured that the correction from this decision was going to be twice as big and fast as it needed to be.
V-shaped recovery
We are not building any more Regency homes in Pimlico so the resulting shortage of property and the insatiable demand from both the UK and Europe have offset the global downturn. April 2009 saw a V-shaped recovery as the collapse in the pound made this a prime location for European buyers. London is of course, the European capital of second homes, and Pimlico is right up there as a centre for this demand.
Price rises last yearA combination of strong European demand, low interest rates, and a shortage of stock created by the ill conceived Labour government HIPs legislation, created price rises last year of 15% to 18% and prices were back to 2007 levels by late 2009 – the lack of bank finance didn’t impact the market here as much as it did elsewhere because many buyers were cash investors and Pied de Terre buyers.
What’s happening now?
Prices continued to rise early this year by 3% until the new government sensibly reversed the HIP legislation. This, combined with a strengthening pound, turned a seller’s market back into a buyer’s market and prices have since fallen 3% correcting the earlier gains. An over-supply of 1 bedroom apartments has not helped. But the stock shortage across central London will grow again this Autumn putting a floor under prices. When lending does eventually start to improve, whether it be next year, or the year after, with rental yields currently rising, Pimlico will again become a hot spot. The demand is there, the only aspect holding back the volume of sales is the lack of lending.





