Wayne’s world: cycling, sheds, shoes, clothes and property
Friday, May 6th, 2011PrimeLocation has admired Wayne Hemingway from afar for some time. His career has been extraordinarily diverse starting with a ‘vintage’ clothing stall at Camden Market, London during the 1980s which he developed into fasion giant Red or Dead, and which he and wife Gerardine sold in 1999 reportedly for multi millions.
He then set up a general design practice offering urban (i.e. housing) design, landscaping, garden sheds (sold in B&Q) and much more.

Wayne is also a keen cyclist and is patron of the Sustrans National Cycle Network which he helped win a £50m National Lottery grant a few years back, and has designed an affordable folding bike. Also, he ensures that any of the housing developments he designs (13 so far all over the UK) have full-on cycling facilities.
So given this interesting track record and his almost cult status as a quirky spokesperson for design, we chased him down for an interview. Wayne is not an easy man to catch, nevertheless.
His schedule is manic to say the least plus he’s not prone to smiling in front of cameras, we’ve noticed – no exception in our video – although a member of the team here says a snap they took at an exhibition recently disproves this rule.
Nevertheless Wayne gave us an hour of his time down at his gorgeous, self-built house in near Chichester in West Sussex – and we’ve turned it into a six-minute or so video.


When you’re looking for a new home, one of the options available is to buy a 













